Khadi Designs were showcased in IIT Mumbai

Elegance redefined as Khadi Designs were
showcased at  Vogue Fashion Show in IIT Mumbai


Taking ahead   Prime Minister’s call  'Khadi for Nation  'Khadi for fashion' and ‘Khadi for Economic Transformation’, Khadi and Village Industries Commission  once again tied up with  Asia’s most renowned show “Mood Indigo” where more than 1.40 lakh students of IIT and other technical institutes are present  to celebrate  the larger than life College Fest. 

 In the last four years, the craze for  Khadi – especially among youth - has multiplied andto connect to the youth of today, KVIC participated inMood Indigo’s Vogue Fashion Show.    KVIC was the Title sponsorer for IIT Bombay’s Mood Indigo: Vogue Fashion Show. The fashion show was conducted at IIT Bombay on December 27, 2018. Vogue Fashion Show at Mood Indigo showcased a special ‘Khadi round’, where designers from several colleges presented their elegant designs in Khadi.       

SmtUsha Suresh, Financial Adviser, KVIC and Chief Guest at Vogue Fashion Show appealed to the students of IIT  to buy Khadi – the most eco-friendly and  sustainable fabric as a gesture to support artisans of Khadi and Village Industries Sector. Appreciating the Khadi Designs showcased by Students at Vogue fashion she said that the designs were sophisticatedyet wearable. She added that like the aspirations of youth today, Khadi is representative of freedom and individuality.   Later, she also awarded the winning teams with prize money at vogue fashion show.

On this occasion Shri Y.K.Baramatikar, Joint CEO, KVIC appealed to the youth to adopt Khadi as a lifestyle. He was positive that the new year will bring a fresh enthusiasm among youth to buy Khadi after they have witnessed the vibrant designs at Vogue Fashion Show.

Khadi and Village Industries Commission (KVIC) has been entrusted with the noble cause of providing sustainable employment opportunities to millions of traditional artisans and entrepreneurs in the rural areas of the country including hill, border and difficult areas. KVIC stands as one of the attractive tool for employment generation. The employment in Khadi programme has reached to 4.63 lakh persons in the year 2017-18. Earlier, KVIC has also collaborated with fashion designers both national & international and has been organising fashion shows at prominent fashion weeks in the country. The most famous themed fashion show - Lakme Fashion Week, Fashion Design Council of India was one such event.